Lazada 11:11 Quiz

We created an immersive and playful “Know Your Spirit Animal” quiz for Lazada’s 11.11 mega sale, engaging over 230k users across Southeast Asia. Our team designed AI-generated spirit animals, crafted 3D backgrounds, developed the UI/UX, and built the quiz from scratch in just two weeks. The fully responsive, multi-language experience rewarded users with vouchers, turning engagement into sales. With 98% content completion, 92% mobile participation, and over 2.3M sessions, the campaign boosted Lazada’s sales, strengthened its brand identity, and earned recognition on Muzli as a standout example of creative marketing done right.

Lazada wanted to make its 11.11 sale more memorable and drive higher engagement. They needed a creative experience that would entertain users, feel playful, and encourage them to redeem vouchers during the sale.