Harbor Guard

HARBOR GUARD – DISRUPTIVE COATING BRAND TO TAKE ON UNITED STATES ULTRA COMPETITIVE LEISURE BOATING MARKET Building on our work with parent company Coval Technologies UPLIFTRS was responsible for building this brand from the ground up – from developing website. UPLIFTRS Turns Scientific Innovation into a Market Leader with Harbor Guard Coval Technologies had the breakthrough—an advanced nano-sealant that could protect over 1,000 marine surfaces. But it needed a brand, a message, and a market-ready presence. That’s where UPLIFTRS stepped in—to turn cutting-edge chemistry into a commercially viable brand. We built Harbor Guard from the ground up—transforming cutting-edge chemical innovation into a fully-fledged brand ready to lead the marine coatings industry across the U.S., Middle East, and soon, Asia.

UPLIFTRS built Harbor Guard from the ground up—developing the name, technology narrative, and full visual identity. We designed premium packaging and created the website as the brand’s digital hub, blending technical precision with a clear user journey. From brochures to product cards, every asset was crafted to educate, engage, and convert—helping Harbor Guard launch as a trusted leader in marine coatings.

the Result Harbor Guard launched across the United States and the Middle East, gaining early traction with distributors, shipyards, and marine operators. With expansion into Asia on the horizon, it’s already becoming a recognised name in performance marine protection. KVUR built Harbor Guard from nothing—name, voice, visuals, tools, and tech narrative—and turned it into a brand with global potential. Explore the brand at harborguard.com